The Celestial Strategy
Why Aim for the Moon WHEN There's a Thousand Stars Around?
In the competitive world of real estate, it’s easy to get mesmerized by the brightest object in the sky. For us, that shining spectacle is the Moon: the limited collection of stunning, ready-for-occupancy houses at The Perch, Antipolo City, currently priced from P26 Million to P35 Million.
These are the deals that command attention, offer high commissions, and symbolize the peak of luxury sales. We should absolutely aim for this Moon.
But as savvy real estate professionals, we must never forget the vast, brilliant expanse that surrounds it: The Thousand Stars.
The Allure of the Moon (The P26M+ Houses)
Our Moon inventory—those exclusive P26 Million to P35 Million homes—represents the pinnacle of achievement. With only nine units available at The Perch, every successful sale is a landmark win.
The "Moon" Strategy:
- Maximum Impact: A single sale delivers a significant commission and boosts your reputation as a top-tier agent. – Superstar! - Sikat!
- High-Net-Worth Clients: It puts you in direct contact with a clientele that has the financial capacity for future high-value investments.
- The Dream Sale: This is the ultimate aspiration that fuels our ambition and keeps our skills sharp.
I encourage you to pitch these houses aggressively. Target that elite market. But what happens if you close one, or if you encounter resistance? Do you stop looking up?
The Power of the Thousand Stars (The P10M+ Residential Lots)
This is where the true, sustainable growth of your business lies.
Our Stars are the approximately 160 residential lots available across Sun Valley Estates and The Perch, with costs starting from P10 Million.
These lots, though individually smaller in commission than the houses, represent a massive, accessible opportunity. They are the market foundation.
The "Stars" Strategy:
- High Volume, Steady Income: With 16 times the inventory of the houses, the lots offer a far greater probability of consistent sales flow. Multiple lot sales quickly add up, providing a stable, reliable income stream.
- Lower Barrier to Entry: A P10 Million lot is a more accessible entry point for a larger pool of serious, ready-to-invest clients than a P35 Million house.
- Future Upsell: Every lot client today is a potential future buyer for a ready-built house or an opportunity to offer design/build services later. They are planting the seed of their dream.
Which Strategy is Better? The Answer is Both.
The question isn't "Should I sell a Moon or a Star?" The most successful strategy is to become a Master of the Celestial Sky
The Winning Strategy: The Celestial Mindset
1. Don't Dismiss the "No": If a client says P30 Million for a house is too much, they are simply saying "Not the Moon, but maybe a Star." Immediately pivot the conversation to the beautiful residential lots at The Perch or Sun Valley Estates. You've already qualified a buyer; now, find their price point in your inventory.
2. Leverage the Numbers: Focus your energy on the 160 units that represent the majority of your potential income. A consistent stream of lot sales is the bedrock upon which you build your career.
3. The Dual Pitch: Always lead with the Moon—it creates desire and establishes value—then use the Stars as the practical, highly attainable solution. "You can buy the ready-built P30 Million luxury home, OR you can secure a lot in the same exclusive community starting at P10 Million and build your own dream."
The motivation for us all is simple: Success in this business isn't about chasing one object; it's about casting a wide net across the entire sky. Aim high for the Moon but work diligently and consistently for every single Star.
Your personal success will be defined not just by the height of your biggest sale, but by the sheer volume of opportunities you capture all around it.
Now, go out and sell the sky!